Tracing our roots back to 2004, we are a group of pure car enthusiasts, some of us engineers, some artisans, designers and mechanics. We came together because of something that we share – the passion for automotive art, the longing for the connection between driver and car and the desire to provide a bespoke and emotional driving experience.

Over the last decades of automotive history, car manufacturers have gone to great lengths in applying technological advancements to improve both the performance and comfort of cars. However, somewhere along the way something was left behind.

All the automation that is meant to make the driver’s job “easier” has taken something fundamental away. Something that made up the roots that created the passion, drive and automotive culture and history that we have all learned to love. That pure, raw, emotional connection that binds driver and car.

Just like the Greek God Apollo, we see ourselves as a beacon of light in today’s market. We are here to take you on a ride that is filled with nostalgia and sensory overload without sacrificing performance or speed and still pushing forward with a modern, intensively striking design language that symbolizes the brand. We are here to fill that void separating car and driver. We are here to bring you home to be at one with the car.


Why do we want to challenge the norm and take the path less travelled? Not only because we can, because a desire burns within us to be better, to be relentless in the pursue of perfection.

“I couldn’t find the sports car of my dreams, so I built it myself” - Ferdinand Porsche.

That’s how we felt; that no one would ever produce a modern day GT1 again so we embarked on this journey ourselves.

As our favorite automotive period was the GT1 era, the IE was created to pay homage to these days in the spirit of carrying the torch of purist automotive passion for the future generations. As a result, a new breed of hyper-car was born out of our engineering and design precision.

It is a car that balances form and function. It is a precise engineered piece of art.


Our mission is to keep the core of automotive passion alive for current and future generations. To retain that intangible quality that although hard to describe, is at the root of automotive passion. To provide a bespoke and emotional experience; a feeling of control, a feast for your senses. Cars with intense emotion; cars with a soul.



Quite literally, “Intensa Emozione” is Italian for intense emotion. These two simple words carry great significance – they are the backbone of everything we do, they describe the journey we trekked, they are the final product of our passion.

We want Apollo to be known as a brand with passion, ideal and demands. Our intense emotions motivated and inspired us. In the course of building the Apollo IE and everything we set our minds to, we pour in heart and soul, sweat and tears. It is an intensely emotional experience.

Intensa Emozione not only embodies the pure essence of Apollo, but describes the feeling one experiences while driving our cars.

To us Intensa Emozione means:

Cars with their own soul.

Cars that are fuel for the senses.

Cars that live and breathe with intense emotions.