PRESS RELEASE 7.28.2017
OFFICIAL NAME REVEAL
THE ETHOS OF APOLLO
INTENSA EMOZIONE, ITS MORE THAN JUST A NAME
• THE APOLLO INTENSA EMOZIONE: THE ETHOS OF APOLLO
• THE APOLLO IE IS SHORT FOR APOLLO INTENSA EMOZIONE
• APOLLO REVEALS THE FULL NAME OF ITS UPCOMING HYPER-CAR
28 July 2017, Torino Italy: The revolutionary hyper-car being co-developed by Apollo Automobil and Manifattura Automobili Torino “MAT”, formerly identified by its code-name IE, has now been officially named the Apollo Intensa Emozione “IE”.
Quite literally, “Intensa Emozione” is Italian for intense emotion. These two simple words carry great significance – they are the backbone of everything we do, they describe the journey we trekked, they are the final product of our passion.
The name also serves as an homage to the birthplace of the IE, the automotive mecca that is Torino, Italy.
“We want Apollo to be known as a brand with passion, ideal and demands. Our intense emotions motivated and inspired us,” says Norman Choi, Chairman of Apollo. “In the course of building the Apollo IE we poured in heart and soul, sweat and tears. It was a roller coster ride that was intensely emotional.”
Intensa Emozione not only embodies the pure essence of Apollo, but describes the feeling one experiences while driving the IE.
A car with its own soul.